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They found a gender difference in as much as artistic success predicted number of sexual partners for males but not for females. The necessities and luxuries of mate preferences: testing the tradeoffs.
In addition to art, there is a gender difference in other creative pursuits that are related to the number of sexual partners reported for men, but not for women.
The number of exhibitions held, the number of days their art was displayed, the price range of the art sold and the percentage of their income respondents earned from their art.
The researchers also asked about the number of sexual partners respondents had.
They employed a sample of 236 artists, 64% of whom were female. And if you don't know how to behave correctly then you will fail.
The degree of artistic success was measured on self-reported items such as ‘are you a professional, serious or hobby artist?
Furthermore, Miller (2009) suggests that what we might refer to as creative displays, as are evidenced by things such as art, music or humour, are the modern day human equivalent to the peacock’s tail an indicator of reproductive fitness. Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Most services also encourage members to add photos or videos to their profile.Again the findings indicated that the number of sexual partners predicted creative activity for males but not for females. Overall then the evidence suggest that artistic and creative pursuits predict mating success for males but not for females. The explanation may be that creativity in males is an outward indicator of creative intelligence.